Champion Motors



Well known by reputation but lacking any web or autoshow presence, the guys at Champion motors wanted a brand that stuck to their roots. They had started out customizing street-racing cars, and moved up through the years to custom building Corvettes. They wanted a branding that reflected that history, but the logo design also needed to work well on apparel to be used at events and shows. With this in mind, I created a visual identity that was high class with a touch of grit.

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